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Blog Post

   Overstock WILL Rebrand as O.CO

   Posted by Elliot's Blog

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Not to beat a dead horse about this, but it appears that Overstock will completely overhaul its company branding, and will be known throughout the world simply as O.CO.  It doesn’t look like the company will be called Overstock anymore, at...

   February 6, 2011, 10:04 am

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